Switching to the all-electric lifestyle can be pretty anxiety-inducing for shoppers, so our job was to help ease them into the idea of giving up gas stations for those lonely charging stations in Wal-Mart parking lots. To make it happen, we built a site showcasing real owners and their stories that could help show the EV curious just how fun, easy, and free of hands that occasionally smell like gasoline, Living Electric could be.
Role: Copywriter
AD: Caitlin Schutter