Chevy's Teacher Appreciation Day spot is always a challenge. It has to feel genuine and authentic, but still has to come back around to moving sheet metal off of dealer lots. Our solution? We interviewed members of the EV engineering team to see if anyone had a good story of a teacher impacting their lives.
Enter Lori Gleason, a science teacher at Milford High School who had mentored at least a half dozen members of the EV team and helped them find everything from a love for science and problem solving, to actual soulmates.
Role: Copywriter
AD: Caitlin Schutter