At its core, Chevy’s Shattering Perceptions campaign was all snapping people out of their indifference to the brand and getting them to take a new look with fresh eyes while still keeping the campaign in the realm of reality. With these pre-roll spots, we were able to grab viewers attention and show them what Chevy could do by connecting those everyday annoyances we experience online with the unexpected technology you get in a mass market vehicle.
Pro-Tip: you have to get some extremely high level people to strongarm Google into letting you make it look like their multi-billion dollar website is broken.
Role: Copywriter
AD: Bryan Durco